Update: Samsung official announced the Galaxy Round, straight-up declaring it to be the world's first smartphone with a curved display.
It's anything but straight, though. The concave phone has a unique 5.7-inch AMOLED screen, which makes it the same size as the recently launched and suddenly very flat-looking Galaxy Note 3.
At 7.9mm thick and weighing 154g, the Galaxy Round is described as offering 'a comfortable hand grip feeling to users, and exclusive experiences of [a] curved display' via the official Samsung Tomorrow blog.
Of course, even if you're due for a Galaxy handset upgrade, Samsung has thrown a bit of a curveball when it comes to buying the Round. So far it's only going to be available in the company's home territory, South Korea, starting tomorrow, Oct 10.
Galaxy Round 'Roll Effect'
Until Samsung announces a Galaxy Round release date for other regions (if it ever does), the rest of the world can be mesmerized or perplexed by this video of the phone's wobbling Roll Effect.
'As a result of its unique curved design, users can take advantage of round integration experiences like the Roll Effect,' wrote Samsung on its blog.
'That enables the user to check information such as the date, time, missed calls and battery easily when home screen is off, and the Gravity Effect for creating visual interaction with the screen by tilting the device.'
Samsung's Bounce UX has a similar effect on music when the display is off and a song is playing. Pressing the uneven phone to the left plays the previous track, while tilting it to the right goes to the next track.
Pictures and videos use the company's Slide Mirror feature, which allows users to scroll through an album with the exact same right and left tilting mechanics.
Making a dent in the Galaxy Note 3
The rest of the Galaxy Round seems to retain the Galaxy Note 3's features, including the leather-like (really: plastic) back and Multi Window for running simultaneous applications.
However, it may be easier to perform one-handed operations on this curved phablet thanks to its concave nature.
The Galaxy Round also ups the Note 3 with LTE-Advanced, as indicated by the LTE-A on the rear of the phone.
So far, Samsung is issuing the phone in 'Luxury Brown,' and teasing that 'more colors will be available soon.'
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Samsung's curved smartphone may be around the bend, as new high-resolution promotional photos allegedly show what the rumored Galaxy Round smartphone looks like.
The unconfirmed handset we see here appears similar to company's Galaxy S4, judging from the two images from evleaks. The only (major) different is the display sports a noticeable inward curve on its vertical axis.
This backs up recent comments from Samsung executives that teased a curved smartphone set to be announced in October.
It also correlates to the SM-G910S mystery device that was discovered to have gone through testing a week ago.
What a curve could do for you
Nobody seems to be holding off on buying devices like the iPhone 5S and Galaxy S4 because of their flat high-definition screens. So what's the point of a curved display?
Well, Samsung could make a virtually unbreakable screen in a world where countless smartphone owners have had to replace or live with cracked screens.
T-Mobile even based its upgrade twice a year Jump plan advertisements around consumers getting stuck with broken devices for the duration of a two-year contract.
A curved screen, never touching the ground even if the handset falls face-down, could decrease the number of busted phones out there.
Samsung also has reason to make its curved phone concept a reality sooner rather than later. LG is producing curved OLEDs too and is rumored to be launching the LG Z1.
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