The struggling Canadian smartphone maker pens an open letter, saying that it will work through the challenges facing it.
(Credit: Sarah Tew/CNET)
BlackBerry on Monday launched a new ad campaign to reassure its jittery customers that it's here to stay.
The Canadian smartphone maker, which has been struggling in recent months and recently reached a deal to go private, published an open letter to its customers and partners on social media and in 30 newspapers in nine countries, seeking to reassure them that it still has technology to attract users and that it will continue to exist.
'You can continue to count on BlackBerry,' the letter said. 'These are no doubt challenging times for us and we don't underestimate the situation or ignore the challenges. We are making the difficult changes necessary to strengthen BlackBerry.'
The letter will appear in the papers, such as the Washington Post and the Wall Street Journal, on Tuesday, according to Reuters.
The letter comes as BlackBerry faces uncertainty about its future. The company has been rapidly losing market share in smartphones to Apple and Android. It also has seen more competition in its core business market, and its attempt at tablets -- the PlayBook -- flopped. BlackBerry recently agreed to go private in a $4.7 billion deal.
Here's the full letter:
BBopen letter
More to come ...
There is no comment yet for "BlackBerry to customers: 'You can continue to count on us'"
Post a Comment